A dead stock (unused) Rolex that arrived the other day.
Once again, our definition of dead stock is...
・Shipping stickers, etc. are attached to the watch body.
・Not used on a daily basis
That's all I guess, but
Dead stock = unused item,
It is by no means "new".
Therefore, there may be scratches from storage and discoloration and deterioration due to age.
If it's been several decades since it was manufactured, it's more miraculous that it's brand new.
The ladies' Rolex that arrived this time has the back cover sticker from that time.
I'm sure many of you have never seen this before.
The current model also has a transparent sticker on the case and bracelet,
Most of the watches from this period only have the back cover.
The condition is storage scratches and discoloration of the gold.
There is some deterioration in the luminosity of the hands and dial,
There are no daily specifications,
Naturally, it has been overhauled and can be used immediately.
The reason why I wrote about this watch on my blog is
I'm not trying to sell this watch.
For women to enjoy antique and vintage watches,
The fun of finding dead stock watches, etc.
I want people to experience the joy of old things.
In addition to watches, cars and motorcycles have a strong image of being men's luxury items.
The hurdles for women to become interested are somehow higher,
There is a feeling that if you don't have a certain level of knowledge, you shouldn't talk to people in the store or other knowledgeable people.
Especially when it comes to vintage items, stubborn-looking old men grimace.
If a woman approaches me, I'm sure she'll get angry...
Don't you have such an image?
Since our store opened, we have welcomed not only men, but also men.
We started this business with the hope that women would also enjoy watches.
The interesting thing about watches is that if they are hand-wound or automatic, they are powered by a mainspring.
Small gears and screws overlap to keep track of time.
I want people to know that it's a bit manic but mysteriously fun.
We operate with this idea in mind.
But does it require specialized knowledge?
Never.
I'm the "person at the store" to ask questions about things I don't understand.
I think the only thing the buyer has to remember is how to use it.
The reason for buying a watch is simple.
“I like the design” “I want something really valuable”…
That's enough without thinking about anything difficult!
The Rolexes that arrived this time are mostly made in 1980.
It is a simple automatic watch with no date.
This is a slightly adult watch made from a combination of yellow gold and stainless steel.
A rounded windshield typical of this era,
The dial has become a little dull over time, giving it a charm that modern watches don't have.
You don't have to remember anything complicated when choosing this watch.
Reasons for choosing: ``Year of birth,'' ``Same age as mother,'' ``I like design.''
I hope you're interested for that simple reason.
I don't get angry because of that (lol)
Women's fashion is inseparable from "trends".
While trends change every year,
Fashions for accessories and other decorative items also change every few months.
However, there are probably not many people who can replace them every time.
In that case, I think having one "good watch" is enough.
That definition is quite ambiguous.
Of course I have a budget, but
Truly good things are ``universal'' and unaffected by trends.
This Rolex has a classic design that has been around for a long time,
The details vary depending on the era.
However, the calm atmosphere and indescribable loveliness of this watch should ensure that you can use it for a long time.
If you imagine yourself using this watch even when you become a grandma,
Isn't it kind of cool?
I hope you can find your favorite watch that feels like a ``companion'' that will keep time with you someday.
