日々進化していく店でありたい。

We want to be a store that evolves every day.

“AI” has been a hot topic recently.
Will the day come when retail salespeople like us will be replaced by robots?
It's a mystery why watches are necessary in such an era, but just like fashion, tools to dress up are necessary in any era.
Just like music, we want to believe that "good things", such as fashion and watches that symbolize the era, will always remain for future generations.
Come to think of it, the owner of a nail salon I visited the other day told me that services that automatically do nails using machines are gradually gaining popularity, and I wonder when the job of being a nail artist will disappear... We even talked about whether we should buy some stocks (lol).
We need to understand the trends of the times and evolve day by day.

Speaking of evolution, Regalo Vintage Watch has also evolved a lot in the 5th year since we opened the store.
Around the same time I decided to move to Fukuoka, I started selling mail order in earnest.

For a few years after I opened my store, I had no intention of selling specialized products such as vintage watches by mail order.
With online sales, there is no way to know what kind of people are buying and for what purpose.
In particular, systems such as a "shopping cart" where you can purchase with a click are scary for sellers as well (lol).
We want people to know what kind of people are looking for this kind of thing and for what purpose, and who we are as sellers before making a purchase.
The price is definitely not cheap, and we have made many mistakes when shopping, so we don't want our customers to feel that way... So my husband and I talked and decided not to do mail order sales of vintage watches.

However, just as the store was getting back on track...
We have been receiving more and more phone and email inquiries asking, ``I can't go to Hiroshima to buy, so could you do mail order?''
The website isn't as easy to understand as it is now, and it doesn't even list the price of the watch, but I received an email that made me cry, saying, ``After reading your Instagram and blog, I definitely want to buy a watch here!'' After receiving this, I thought I would try mail-order sales as well! My thoughts have changed.

After that, I moved to Fukuoka and things calmed down a bit... I received a sales call asking, ``Would you like to create a homepage?''
Normally, I would just say, "I don't want to do business with you," and hang up the phone, but
Surprisingly, the person on the other end of the phone call was teamLab☆, so I decided to listen to their story... (lol)
I love the world view created by teamLab. That wonderful space that gives dreams not only to children but also to adults.
I received a sales call from a company that I had a crush on (lol), and the person in charge of the phone calls was very skillful and really captured my heart.
At first, I thought I would just listen to the story, so I asked the talented coordinator who is now in charge of the store.
Originally, there was no website for smartphones and the homepage was difficult to view, so by the time I finished listening to their story, I had decided to sign a contract.
It's a small company run by a husband and wife, so the expenses incurred were quite a pain...
We want to continue to be an interesting store that is evolving day by day and offers various suggestions to our customers.
The unanimous opinion (though only two of us were involved) was that ``If a company can't afford this kind of investment, it's better to quit!''

As a result, we received many happy comments from our customers, such as ``It's much easier to view!'' and ``It's easy to understand and exciting to look at!'' and we were also able to create a website that we were very satisfied with.

Thanks to our new website, we are now able to smoothly conduct mail-order sales, which we had not put much effort into.
A method that is easy to understand and safe for both buyers and sellers.

Photos of watches are now much easier to see.



Also, I've included photos of people wearing it, which I didn't have before, so I think it's even easier to understand.




Furthermore, you can use your phone's zoom function to make the watch in the photo the same size as the actual watch so that you can imagine yourself wearing it.


Furthermore, we have a list of leather straps on our website, so you can replace the watch strap with one of your choice before giving it to us.

In this way, mail-order sales are now very easy to understand, so
If you see any products on our website that interest you, please feel free to contact us by email.

The HP is not yet complete, so we plan to continue to add content and evolve little by little.

Please look forward to future updates! !