I got something incredible.
This is an archive of a fashion designer named Helmut Lang, who I became a big fan of when I was in my 20s.
It was because of this person that I fell in love with fashion.
I fell in love with fashion because of this person.
For me, it can't be summed up in words like memories.
He is one of the people who has had a great influence on me.
About 25 years ago, fashion was before the term "norm core" was coined.
It was a time when fashion was changing from street fashion to designer fashion.
The scene at that time was when luxury and flashy brands like Dolce & Gabbana were on the rise.
On the other hand, simple and basic fashion such as French casual is also experiencing a small boom.
In addition to this Helmut Lang, APC, which is said to have been influenced by Lang, is also popular.
If anything, there was a mix of various genres,
My appearance was quite a mess.
Speaking of Lang at the time, the symbolic item was not only rigid but also distressed denim with paint sprayed on it.
I designed things influenced by Levi's 501 and 505 myself,
APC and later Dior Homme were influenced by that.
The basis of the design was American casual,
I feel like it was accepted by a relatively large number of generations.
At least it's an item from a world-famous fashion designer, so it's not cheap (lol)
I saved up my money hard to buy a flight jacket.
I didn't like flight jackets like Alpha's because they were fluffy and unstylish.
Lang's flight jacket is thin and looks neat.
I wore it every day, even when it rained or snowed.
Clothes with a prisoner-like design also went well,
This area only suits stylish people.
If I wear it because I have bad eyesight, I will become a real prisoner.
It brings back memories of wandering around second-hand clothing stores in Tokyo because I couldn't buy it at the regular price.
Nowadays, there are more stores selling second-hand branded clothing, but back then there were about three Ragtag stores.
After that, I looked for the signboard for a shop that looked like a private shop on the upper floor of the building.
It may be convenient to have the internet like we do now, but
I think back then I felt the joy of searching for things on my own.
These days, even when I talk to people who say they love fashion, it's surprising how many people don't know who the designer is.
There are quite a few people who don't know much about the brand, so
I think archives like this can be a collection of knowledge for such people.
You may find most things if you search on the internet, but
There are some things that cannot be told just by trending styling and items introduced by the media.
If you trace the origins of today's fashion, it can be traced back to some designer.
I feel like one of those people is Helmut Lang.
However, the current Helmut Lang is a brand with only a name without the person himself.
The person in question was no longer aligned with the management team,
Apparently he quit his job as a designer and ran a chicken farm.
Fashion exists in everyday life and does not need to be expensive.
I want to make only really good things.
I heard that you had such thoughts.
Today's fashion has too many unnecessary things,
I feel like the essential things are being left behind, just like the clock.
The original purpose of clothes,
Helmut Lang's work captures the essence of designing.
Because we live in an era like this where everything is available,
I'm sure Helmut Lang's comeback will make a difference once again.
I hope the day will come when I can carry this bag again.
