夏のセールがスタート。

The summer sale has started.

It seems that summer sales started at apparel stores this Wednesday.

I thought the sale would start around mid-July,

Recently, it seems to be starting earlier, at the end of June.

A common thing we hear is, "There's nothing I want, even on sale."

In other words, even though there aren't many items I want even at the regular price,

It seems that we are no longer in an era where we buy things just because they are on sale or cheap.

When I was a child, my parents' generation looked forward to sales,

I feel a little lonely just watching them fidget.

However, thanks to the development of social media, you can buy what you want all year round.

If you want to buy it, you can open your smartphone, purchase it, and it will arrive the next day.

It's such an incredibly convenient world.

However, even if you can only understand the color and shape of what you see on your smartphone or computer screen,

I don't know what the material feels like or how it will actually feel when worn.

That kind of thinking may be called "old-fashioned," but

Whether an idea is new or old, we don't understand what we don't understand.

I want to buy the things I really want even at full price,

I also like to go to the store to look at clothes and shoes carefully.

Meanwhile, yesterday I went to Ginza for the first time in a while.

I went to my all-time favorite , Barneys New York .

The sale has just started,

The store was unexpectedly crowded even before noon.

As I looked around, I noticed that autumn and winter items were already lined up,

I do feel like the current trend in apparel is a little too forward-thinking,

With summer just around the corner, isn't it a bit too early to buy a thick down jacket?

Unable to keep up with the times and trends, older men shop around for sale items.

I would like to buy it before the season starts,

The climate changes so dramatically from year to year that it's hard to know what is needed.

In a sense, I think that sales often bring good fortune.

I just can't accept how short shorts are these days.

Young people these days are tall, have long limbs, and small faces.

Because there are many people who are in better shape than our generation, who were said to have a "Western body type,"

Clothes don't look very good on people with our body types.

Even though I am middle-aged and really love clothes,

People who don't have a great figure can't wear clothes that are based on style,

I'm not interested in Uniqlo, a store that 90% of Japanese people have probably used.

The last resort, American casual style, is too hot in the summer.

So each time I buy something other than clothes.

The classic of our generation is the VANS sneakers.

Nowadays, they are convenient and affordable, available anywhere, making them a companion at your feet that will never allow you to cheat.

I discovered a ridiculously patchwork item that reminded me of Frankenstein.

I was surprised at how much I liked this product, so I bought it immediately.

These fun sneakers are the kind you want every now and then, and they're on sale too.

I probably would have bought this even if it wasn't on sale.

I haven't left the Odaiba area for a long time.

Ginza is a city I don't go to unless it's something special,

The moment when an occasional wander around a shop led to an unexpected encounter.

If you always look at your smartphone, you probably won't buy these items or come across them.

But when I saw the real thing, it was really good.

Even if it's been so long since you last shopped at a sale,

I feel like I was reminded once again of the importance of visiting different shops.

It's very hard to walk in the hot sun,

This is one of the joys of shopping.

Sometimes I leave my smartphone behind and go out on the town.

That's not a bad idea, is it?