時代はもう「高級志向」ではない?

Isn't the era of "luxury-oriented" anymore?

Recently, the news has become more and more negative,

There's definitely more dark news being reported than when I was a kid...maybe.

Maybe that's why,

I feel that one of the reasons why I think I am better than other people is that I am oriented toward luxury.

Due to the impact of rising prices after the coronavirus,

There are fewer affordable things to buy,

If anything, I have more opportunities to be surprised at how expensive things are.

Nowadays, there are only a limited number of people who can buy branded products to commemorate something,

I think the number of people who can consume it regularly has decreased.

On the other hand, the amount spent by those who can afford it may or may not be increasing.

“Disparity” is definitely

And I feel that it is steadily expanding.

I am selling fairly expensive items, but

Because it is an industry that can be counted as reused products,

The selling price is determined based on ``if it were me''.

At the same time, we are particular about "vintage watches",

I started my business 10 years ago,

The reason is very simple: ``I like vintage items because they are more interesting.''

Spending an unprecedented amount of money on everything,

In the end, I have nothing left.

That's why I've been doing things that are "bad for cost performance."

What I discovered there is what I am doing at my current store.

Vintage suits the design and atmosphere better,

With some exceptions, you can buy them cheaper than new ones.

I have no complaints as long as the design is good and the price is good.

We make the best selections considering the high quality.

Have you changed the image of vintage items in the last 10 years? I feel like it.

The theme of the operation is "I would like to shop at a store like this!", so

I believe that we are meeting the needs of our customers as accurately as possible.

I told myself that things were going well just because I was following the trends of the times.

I always want to work hard and not get complacent.

Going back to the topic, the values ​​of luxury-oriented people change depending on the times,

It's crazy to think that what's trending now will have changed 180 degrees in 10 years.

I think ready-to-wear is easy to understand,

Even though the collection was highly praised 10 years ago, no one is wearing it now.

Nowadays, luxury goods are getting a lot of attention, both in good and bad ways.

I believe that vintage will continue to be universal.

Vintage is the result of serious consideration by people of the past.

I think the interpretation is that it is "natural".

I'm sure the sky will still be blue and the sea wide even 10 years from now,

A good product should be appreciated no matter how many years pass.

It would be nice to know that the path I chose was not a mistake!