大切なものだからこそ大事にする

Cherish it because it's important

The other day, a customer requested a watch repair.


It seems that the watch was inherited from him and he wants to use it for a long time.
This time we did an overhaul.

The repair cost may be higher than the price when you buy the watch.
Maintenance is essential to maintaining a watch, and at the same time,
The most important thing is the ``feelings'' you want to cherish.

I'll have to buy a new one because it's expensive to repair.
Considering the price I paid for it, it would be a waste to pay for repairs.

I can understand that feeling.
But because it was passed down to me from someone important to me,
Isn't it important to give them lots of love?

Rather than becoming people who only think about so-called "cost performance" for their children,
I want them to grow up to be adults who can see and think about the true nature of things.
Money is important, but feelings are even more important.
I want you to experience it yourself rather than just looking at profit and loss.

This may be due to the ego of the parents, but
Humans are "humans", not robots.
It is important to live by calculating, but
Since we are human beings, there is nothing wrong with expressing our emotions.
“I want to cherish it” “I want to cherish it” are all fine, right?

Even when this watch is due for its next overhaul,
I would be happy if you could request me again!