"People are not what they look like"
It's a common saying, but I think it's true.
However, if you look at it from a different perspective, what about people who can't even look right?
That makes sense.

So even though I'm a watchmaker, I rarely talk about watches.
Rather, it's a strange watch shop that often talks about "fashion".
That is our shop (lol)
Well, I'm a watchmaker, so I have some knowledge and experience with watches,
If that's all there is to talk about, it lacks human appeal.

For example, if you ask, ``What kind of clothing should I wear this watch with?''
Don't you feel cold if you can't respond?
Or, on your way home from the store, ask, ``Do you know any good restaurants?''
If you only know about shops that can be found everywhere...
There was nothing interesting or boring about him as a human being.

The concept of our store has remained unchanged since its founding: ``Proposing lifestyle through watches.''
Wear your favorite watch
Be fashionable,
Spend the best time with your loved ones.
The watch doesn't stand out, but
All because the person wearing it is the ``main character'' and ``nice.''
That way of thinking still hasn't changed.

He is also an advisor to the fashion shop ``Ships,'' which I previously purchased.
I reread the book by Haruo Suzuki .



Mr. Suzuki, who is 73 years old, is still very active.
There must be many men who admire this person.
Above all, it's "cool" in the truest sense of the word.
People age anyway, so this is how I want to age.
I'm one of those people who think so.

I would like you to read the content of the book first before deciding.
Fashion is very “instant”;
The best way to quickly change your appearance.
Even if it is not a luxury item,
Even things that are readily available around you can be enough to change the look.
In short, I think the story beyond that is the content of this book.

You can easily change your appearance and clothes,
No matter what you do, you can't change the fact that you only live once.
And no one knows when it will end.
If that's the case, I don't want to live a lazy life, I want to be cool until the end.
I think this book makes me think so.

The second half of 2020.
I feel like there is less positive news, perhaps due to the influence of the coronavirus.
Still, I want to make this year a good one too.
And I wish I could do something to make people think that way.
I'd like to be able to buy something a little darker in September.
So we are steadily planning,
Please look forward to it!!

THE STREET BEATS/Wandering Song [PV]