I looked back on 1995.

1995 was the year Nike's Air Max 95 was released.
I was a junior high school student at the time, and I still remember the buzz when Air Max was released.

I saw it on the news and in magazines almost every day,
The beginning of the sneaker boom? In what could be called the first year of sneakers,
A popular model often worn by celebrities.
And at that time, running shoes were very expensive,
It attracted attention in many ways.
However, it is generally called "Air Max hunting".
I think the incident where my sneakers were stolen by a delinquent got more attention.

The classic gray gradation was sold at a premium price,
There was no online or personal selling like there is now, so
They were mainly sold at second-hand clothing stores, sneaker specialty stores, and magazine advertisements.
I believe it was worth 100,000 yen or less at the time.
The price can be said to be abnormal for just sneakers,
Ordinary Nike running shoes cost less than 10,000 yen.
Adidas Stan Smith was sold at a shopping center for about 6,000 yen, so
You can see how expensive Air Max's premium price was.
As a side note, the Stan Smith I purchased was stolen within a week...

At that time, G-Shock was a hot topic along with Air Max.
I feel like there was a line at the electronics store almost every day.
The GW6000 worn by Keanu Reeves, who starred in the movie "Speed," is also popular and sold out everywhere.
The same goes for Air Max.
I feel like there were knock-off products on the market from manufacturers I'd never heard of.

It's a very moving story that I talked about my time in middle school to my nephew who is a middle school student.
Recently, with the sneaker boom, not only the Air Max 95 but also the Jordan 1 are popular, although they are being reprinted.
I remember the first reissue of the Jordan 1 as a basketball player.
I remember a classmate who loved clothes asking me for advice.
Clothes lovers adopted fashionable items,
When I was playing basketball seriously, I couldn't understand why people would go out of their way to buy things with old specs.
I thought that if I wanted to play, the latest model would be better.

They say that time repeats itself,
Our children use what we are familiar with.
Sneakers cannot be used if they are hydrolyzed, so I think a reprint would be fine.
I wonder if the day will come when young teens and 20s will prefer watches from the 80's and 90's...?

As I was walking around Hiroshima while talking about this, I found myself wanting new sneakers.
Since it was a New Year sale, I couldn't help but buy it.




I actually wanted a gray gradation, but the premium price online was over 30,000 yen.
I just can't go that far with sneakers,
The store is filled with your favorite white, navy, and gray colors.
Moreover, it was the only sale price, so I decided to buy it immediately.
I have nostalgic feelings and the joy of buying new sneakers.
I wear them almost every day.

But actually, it was the first time in my life that I bought Air Max.
For running shoes, I prefer New Balance or Adidas,
Maybe it brings back memories of those days.

If I match it with my Levi's 501 and G-Shock...I kind of look like someone from back then (lol)