The cleaner the watch, the better.

Personally, I think it's better for a watch to be "clean".
In other words, it is similar to the sense of cleanliness in clothes.
It is good for the watch itself to show its age,
Items with dirt such as grime or items with worn out leather belts,
I think it means the same thing as dirty shoes and tattered clothes.

In terms of old watches, "originality"
In other words, keeping the condition as it was back then,
That's great.
Even after years and decades, the exterior has not been replaced (excluding parts needed for repairs).
The fact that it still remains is a miracle.

However, if you consider that the stains are still the same as they were back then...
It's a little scary.
Therefore, when repairing a watch, it is important to clean it by cleaning etc.
I would like you to take care of your watch on a regular basis, just like you would your shoes and clothes.

I have such thoughts,
The watches we sell at our store are kept as clean as possible.
It depends on the watch, but don't over polish it.
We value the atmosphere of old watches, such as burnt and discolored dials,
We perform all maintenance to ensure that you can use it properly.

But "elegant" watches like Cartier,
If necessary, we may replace the dial to bring it back to near-new condition.
This is because Cartier watches have jewelry elements.
I think if a watch is dirty, it loses its original charm.
The watches here should be beautiful when glimpsed from the cuff.
Because there is such an image,
All of the Cartier watches we sell are supposed to be beautiful.




It is important to be particular about watches with each person's feelings,
What is important is respect for the other person.
In my case, no matter who the other person is,
Before you meet that person, shine your shoes and remove wrinkles from your clothes.
I repeatedly check in front of a full-length mirror to see if there is anything funny about my outfit.
Naturally, if your watch's leather strap is even slightly dirty, replace it.
You don't want the other person to feel disappointed because of you.

There may be few people going out this Christmas,
One day the coronavirus will subside,
When you have more opportunities to go out such as Christmas parties and year-end parties,
It would be great if you could think about how you should be.
At that time, everyone said, ``This person is really doing the right thing.''
If you think that way, you'll probably find better opportunities sooner.

This year, as we spend more time at home, it's tempting to think, "I can't even think about what to wear."
Double check your belongings and find out what you need to take care of.
This may be a good time to reconsider things that need repair.