人気が高まりつつあるクッションケースの1977年製オメガ・デヴィル。

The 1977 Omega De Ville with an increasingly popular cushion case.

The "Omega De Ville" that arrived today features a cushion case, which is gradually growing in popularity.

The simple dial design further enhances the watch's appeal.

 

 

The basic design of a watch is round,

while eye-catching designs are rectangular or square.

The cushion case falls somewhere in between these designs,

and its unique atmosphere, unlike modern models, is part of its charm.

 

In the last decade or so, dress watches have become incredibly popular,

and I believe that the delicate and elegant designs, which are not found in sports models, showcase each brand's unique approach,

leading to dress watches being appreciated worldwide.

 

Especially for Omega, which produces watches for professionals in various fields,

you can feel that the meticulously designed watch aesthetics and functions of each model

are why it continues to be one of the world's leading watch brands.

 

 

This particular piece has been used very infrequently,

and its condition is almost like new old stock, with hardly any noticeable damage.

 

Although it's not entirely damage-free due to being nearly 50 years old,

anyone who understands vintage watches

will surely appreciate the excellent condition of this piece.

 

The De Ville, a representative Omega dress watch,

has been produced in a wide variety of designs,

and the condition of each individual piece varies as much as its design.

 

It makes you realize once again that no two vintage watches are exactly alike,

even if they are the same model, as their conditions differ from one piece to another.

 


So, why is Omega a top brand?

It's because they not only sell watches but also put a lot of effort into maintenance,

and they ensured a certain degree of commonality among watches of the same era.

 

Especially for movements, the supply of parts is extremely abundant,

and there are few models with overly complex structures; most are relatively simple.

 

The fact that any repair technician anywhere in the world can fix them

shows a level of consideration for users that is almost unthinkable for other brands.

 

 

Moreover, while they invested the necessary costs in the watches themselves,

they also made efforts to make them accessible to the general public,

as many De Villes predominantly used gold-plated cases or stainless steel to keep prices down,

which suggests they aimed to lower the sales price.

 

Nevertheless, even this De Ville would have cost around 600,000 yen if its price back then were converted to today's currency.

This shows that even though they were products for the masses, wristwatches were not something easily acquired.

 

In that sense,

while today any product of high quality can be obtained at a low price,

vintage watches, despite the different era, also reflect society's attitude towards wristwatches.

 

Products that incorporate and express the mood of each era.

And the fact that they can be repaired and used indefinitely

is undeniably part of the charm of wristwatches.


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